For landscape construction contractors only
In this free training, I'll show you why traditional markup can make a job look profitable on paper while leaving you wondering where the money went — and the production-based system I used to triple my profits without adding employees, increasing overhead, or buying more equipment.
You're selling work, Your crews are busy and revenue looks good. But somehow the amount of money left in your bank account never seems to match how hard you're working.
You finish a big project that looked profitable on paper and wonder, “Where did the money go?”
Your revenue keeps growing, but your bank account doesn't seem to grow with it.
Some jobs make great money while other jobs with similar margins barely make anything.
Your crews stay busy, but you're not sure exactly how much they need to produce every day for your company to hit its profit goal.
You're marking up labor and materials because that's how you've always been taught to price work — but you still can't predict how much money you'll actually have left at the end of the year.
If any of this sounds familiar, you probably don't have a work problem.
You have a math problem.

Already Watched the Training
Most landscape contractors have been taught some version of the same formula: figure out what your labor and materials cost, mark them up, and that's where your profit comes from.
I priced work that way for the first 20 years of my career.
But here's the problem: two jobs can have the same selling price and make the same gross profit on paper — while one makes your company dramatically more money than the other.
Why?
Because landscape construction is a production-based business.
Your crews only have so many production days every year. Once one of those days is gone, you can never sell it again.

Once I understood that, I completely changed the way I looked at pricing, production, and profit.
My name is Kelly Mathison. I’ve spent more than 30 years in the landscape construction business, and I still own and operate Legacy Landscapes in Spokane, Washington.
Today, Legacy does roughly $3 million a year in revenue with just six field employees.
But I didn’t build Elevation Advisor because I wanted to become a software guy.
I built it because I had a problem in my own landscape company that I couldn’t solve with the pricing systems I’d been taught.
For years, I marked up labor and materials just like everybody else.
Then in 2016, we sold a roughly $200,000 landscape project that forced me to question the entire system.
The numbers looked right. The margins looked right.
But the money wasn’t there.
That sent me down a rabbit hole trying to figure out what was actually happening inside my company.
“I wasn’t trying to invent a new pricing system.
I was trying to figure out where the money went.”
01
See why two jobs with the same selling price and the same margin can produce completely different amounts of profit — and why I stopped relying on material markup.
02
I’ll show you how I work backward from the amount of money I want left at the end of the year to determine exactly what each crew needs to produce every day.
03
See the proposal system I use to package projects, make buying easier, and stop losing good jobs because the customer got overwhelmed by one giant price.

"The methods I learned from Kelly saved me 5 years of trial and error."
Kelly reached out to me directly after I posted about struggles in my business, and his frank feedback, humor, and in-the-trenches experience changed how I think about running my company. The quoting system and Profit Genie showed me exactly what to charge, and our profits went up significantly. What sets Elevation apart is PMM (profit minus materials), a far clearer alternative to the outdated MORS (multiple overhead recovery system) most of the industry still runs on. PMM cuts through the fog and makes your billing rate precisely clear. I've used plenty of CRMs before, including ones with budgeting features, and none of them offer a system that actually makes you more money like Elevation does. Just be careful, it will make you face your excuses. Knowledge is power.
Max
White Oak Landscapes — Portland

"Elevation Advisor has turned this landscaper into an incredibly successful salesman"
We came to Elevation Advisor after 7 years with a clunky, redundant bidding and CRM setup. Bids took too long, and my wife was entering customer data and payments in multiple places.
Elevation's onboarding is thorough, but stick with it and the outcome is unreal. My proposal times have dropped significantly with all my prices and suppliers in easy drop-down tabs, and my wife no longer spends hours re-entering data and double-checking my work.
Here's what you really need to know. I am a landscaper, not a salesman. Elevation Advisor turned me into an incredibly successful one, and our bank account is proof! Offering "packages" puts clients at ease to accept the base proposal, and they often upgrade as the project moves along. My profit margins this year have been far greater than ever before.
Cole
Palmer Landscape and Design — Spokane

"Before Elevation Advisor, I was drowning in the chaos of running a business."
Every day felt like a scramble, keeping track of proposals, materials, crew notes, and client expectations. I knew I was capable of more, but I didn't have the systems to support it. Then Kelly stepped in, and it wasn't just about learning a new tool, it transformed the way I work. The clarity, the organization, the confidence, it was like someone finally handed me the playbook I'd been searching for. Kelly knew exactly what I needed before I did, and the system he showed me felt tailor-made for the way I think. I'm not just more productive, I'm more present, more strategic, and more in control. If you're serious about leveling up your business, stop guessing and start using what works. This is it.
Hunter
Goodnight Lawn & Landscape — Kansas City

“Elevation Advisor has streamlined my proposal workflow into something I actually look forward to instead of dreading.”
I really appreciate the thought and industry experience that went into the software. Kelly and Gregg are a joy to work with, and I look forward to continuing to grow my business with Elevation Advisor.
John
Elegant Solutions — Seattle
Joshua Wall — Wall & Company
“Elevation changed the way we price, package, and sell our work — and we’re making more money because of it.”
Watch the free 30-minute training and I’ll show you the three changes that transformed the way I price work, manage production, and create predictable profit in my own landscape company.
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